The Power of First Impressions – Winning Clients from the Start
Creating a positive first impression is one of the most powerful tools you have as a real estate agent.
Tony Ketterling
CEO of Equity Real Estate
Latest posts
The Spring Surge – Why This is the Time to Take Massive Action
Welcome to Week 1 of our 10-Week Blog Series: “Maximizing the Busy Season & Creating Raving Fans”! As we enter the busiest months of the real estate year, now is the time to take massive action.
Tony Ketterling • March 21, 2025
Providing Post-Sale Service to Maintain Top-of-Mind Awareness
Too many agents see the closing table as the finish line.
Tony Ketterling • March 7, 2025
Putting Together a Closing Process Clients Will Rave About
The closing process can feel overwhelming for clients, but a well-structured approach can turn it into a seamless, memorable experience that leads to repeat business and referrals.
Tony Ketterling • February 28, 2025
Equity Real Estate Expands to Florida’s Treasure Coast with New Branch Led by Broker Jim Tippmann
This expansion marks a significant step in providing top-tier real estate services to buyers, sellers, and investors in the region.
Tony Ketterling • February 26, 2025
Educating to Be the Expert Clients Call For
They want a trusted advisor who understands the market inside and out and can confidently guide them through the entire process.
Tony Ketterling • February 21, 2025
Problem-Solving with Care: How to (Re) Turn Challenges into Wins
Deals fall through, financing hits snags, and emotions run high.
Tony Ketterling • February 14, 2025