Tony Ketterling • June 6, 2025
Lead Generation That Works – Fill Your Pipeline Fast
Great agents don’t wait for leads to show up — they build systems that bring in new prospects consistently.
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Are you looking to grow your real estate career? Join 3,700+ agents and 70+ brokers who have found their Equity Edge.
If your pipeline feels a little dry or inconsistent, you're not alone. Great agents donāt wait for leads to show up ā they build systems that bring in new prospects consistently. In Week 2 of our Equity blog series, weāre diving into proven lead generation strategies to help you fill your pipeline faster and smarter.
š² 1. Online Lead Gen That Actually Converts
In todayās market, your digital presence is often your first handshake. These tools make it count:
ā Landing Pages That Convert
- Build targeted landing pages for listings, free home valuations, or buyer guides.
- Use compelling CTAs like āFind Out What Your Home is Worth in 60 Seconds.ā
- Tools to try: Carrot, Leadpages, Real Geeks.
ā Basic SEO, Big Impact
- Use location-based keywords (e.g., āhomes for sale in Draper, UTā) in your website content and blog.
- Keep your Google Business Profile updated ā reviews, hours, and service area matter.
- Pro Tip: Add schema markup to your site to help Google understand your content. It's techy, but powerful for ranking.
šļø 2. Community Networking That Builds Real Leads
Real estate is still local ā and so are relationships.
š¬ Try This:
- Host or co-sponsor local events (neighborhood BBQs, first-time buyer workshops).
- Join niche groups: HOA boards, school PTAs, or fitness clubs.
- Deliver value first ā donāt just hand out cards, start conversations.
**Remember: **People work with agents they like, trust, and recognize. Be visible, be generous, and be real.
š 3. Revive the Gold Mine Sitting in Your CRM
Your next 3 closings may already be in your database ā they just need a nudge.
š§° Here's How:
- Pull up leads that went cold 6+ months ago.
- Send a simple message: āHey [Name], just checking in ā is buying/selling still on your radar this year?ā
- Use email + text + social ā donāt rely on just one channel.
**Bonus: **Drop old leads into a reactivation drip campaign with personalized market updates or success stories.
šÆ Final Word
Lead generation doesnāt have to be overwhelming. Pick one strategy from each of these categories ā digital, local, and reactivation ā and commit to it for 30 days.
Consistency > complexity.
Want help optimizing your lead gen strategy? Reach out to your Equity office or broker support ā weāre here to help you build a business that lasts.
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