Tony Ketterling • June 27, 2025
The Buyer Boom – Handling Multiple Clients Without Losing Your Mind
Let’s talk strategy, tools, and mindset for thriving through the chaos.
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You asked for more buyers ā and the market delivered. Now your phone wonāt stop ringing, your calendar looks like a game of Tetris, and your inbox is on fire.
This is a great problem to have ā but only if youāre ready to handle it without burning out. Letās talk strategy, tools, and mindset for thriving through the chaos.
šļø 1. Get Ruthlessly Organized with Your Schedule
When youāre working with 5+ active buyers, winging it isnāt an option.
- Use a shared calendar (like Google Calendar or Calendly) to block showing windows.
- Group showings by geographic area to reduce drive time.
- Pre-screen listings with your buyers to avoid wasted tours.
- Set clear weekly check-ins with each client (text, call, or video).
The agent who wins in a buyer boom isnāt the busiest ā itās the most efficient.
š 2. Streamline the Search Process
The modern buyer is overwhelmed with options ā and most of them are swiping through Zillow like itās Instagram. Your job is to curate, not just deliver listings.
Use tools that help you:
- Filter by must-haves and eliminate distractions.
- Set up auto-alerts in your MLS or CRM (Homebot, RealScout, KVCore, etc.).
- Share notes, schedule tours, and collaborate with clients in one place.
Bonus: Set expectations early. Let buyers know youāll be sending only the top 3ā5 homes that fit their criteria each week ā and explain why.
š§ 3. Manage Expectations Like a Pro
In fast-paced markets, buyers are anxious. Your calm and confidence = their trust and loyalty.
Set the tone early:
- Explain the pace of the market, potential for multiple offers, and response times.
- Walk them through the offer process before they find āthe one.ā
- Help them define must-haves vs. nice-to-haves before emotions get involved.
Remember: an informed buyer is a decisive buyer ā and a less stressful one.
ā This Weekās Challenge
Pick 3 active buyer clients and:
- Audit their communication history.
- Clean up their MLS search alerts.
- Schedule a 15-minute check-in to realign goals.
Doing this now saves hours later ā and keeps them from ghosting or getting discouraged.
š Youāve Got This
Managing multiple buyers doesnāt have to be chaos. With the right systems, tools, and habits, you can deliver high-touch service at high volume ā and keep your sanity intact.
Letās work smarter, lead better, and close strong.
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