Merry Christmas from Equity

Tony Ketterling • December 19, 2025

Merry Christmas from Equity

There’s something about Christmas that naturally makes us slow down.


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There’s something about Christmas that naturally makes us slow down.

Maybe it’s the quiet moments at the end of the year, the familiar traditions, or the simple reminder to focus on what truly matters. And as we look back on the past year at Equity, one word keeps coming to mind: resilience.

This wasn’t an easy year in real estate. The market shifted. Conversations were harder. Transactions took longer. Many days required more patience, more creativity, and more persistence than usual. Yet every day, our agents showed up anyway—meeting clients, answering calls, adjusting strategies, and continuing to build their businesses in the middle of uncertainty.

I remember more than one conversation this year where an agent or broker simply said, ā€œThis is harder than it used to be.ā€ And they were right. But what stood out to me wasn’t the frustration—it was what followed. Almost every time, the conversation turned to, ā€œWhat do I need to do next?ā€ That mindset is what defines Equity.

Behind those agents were brokers quietly doing what great leaders do—listening, encouraging, coaching, and sometimes just reminding people to keep going. The steady leadership across our offices helped create consistency when the market felt anything but consistent.
Christmas reminds us that hard seasons don’t last forever—and that growth often happens in moments we don’t fully recognize at the time. This year strengthened our foundation. It sharpened our skills. And it reminded us that our greatest asset isn’t the market—it’s our people.

As you gather with family and friends this Christmas, my hope is that you take pride in what you’ve accomplished. Rest. Breathe. Reflect on how far you’ve come, even if the path wasn’t always smooth.

We’re stepping into the new year grateful, optimistic, and excited for what’s ahead—because we’re doing it together.

From all of us at Equity Real Estate, Merry Christmas. Thank you for being part of this story.

Tony Ketterling

CEO of Equity Real Estate

As the CEO of Equity Real Estate, I bring over four decades of management and leadership experience to the real estate market, where I have been actively involved since 2000. Equity, the #15 independent real estate company in the nation, boasts a constantly growing network of over 3,500 agents. My passion for the industry drives me to support and guide my team in delivering exceptional client service.

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