Tony Ketterling • December 19, 2025
Merry Christmas from Equity
There’s something about Christmas that naturally makes us slow down.
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Thereās something about Christmas that naturally makes us slow down.
Maybe itās the quiet moments at the end of the year, the familiar traditions, or the simple reminder to focus on what truly matters. And as we look back on the past year at Equity, one word keeps coming to mind: resilience.
This wasnāt an easy year in real estate. The market shifted. Conversations were harder. Transactions took longer. Many days required more patience, more creativity, and more persistence than usual. Yet every day, our agents showed up anywayāmeeting clients, answering calls, adjusting strategies, and continuing to build their businesses in the middle of uncertainty.
I remember more than one conversation this year where an agent or broker simply said, āThis is harder than it used to be.ā And they were right. But what stood out to me wasnāt the frustrationāit was what followed. Almost every time, the conversation turned to, āWhat do I need to do next?ā That mindset is what defines Equity.
Behind those agents were brokers quietly doing what great leaders doālistening, encouraging, coaching, and sometimes just reminding people to keep going. The steady leadership across our offices helped create consistency when the market felt anything but consistent.
Christmas reminds us that hard seasons donāt last foreverāand that growth often happens in moments we donāt fully recognize at the time. This year strengthened our foundation. It sharpened our skills. And it reminded us that our greatest asset isnāt the marketāitās our people.
As you gather with family and friends this Christmas, my hope is that you take pride in what youāve accomplished. Rest. Breathe. Reflect on how far youāve come, even if the path wasnāt always smooth.
Weāre stepping into the new year grateful, optimistic, and excited for whatās aheadābecause weāre doing it together.
From all of us at Equity Real Estate, Merry Christmas. Thank you for being part of this story.
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