Tony Ketterling • October 27, 2023
The Perfect Listing: Crafting Descriptions that Sell
Learn the art of writing listings that captivate buyers and drive inquiries.
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Key Takeaway Your property description can make or break a sale. Here's how to write listings that grab attention and get people to reach out.
1. Start with a Strong Headline
What's in it for you? A catchy headline draws potential buyers in. Use descriptive words that paint a quick picture—like "Charming 3-Bed Family Home with a Garden Oasis."
2. Highlight Key Features Early
What's in it for you? People skim listings. Put the best stuff—like a newly renovated kitchen or a walking-distance park—right at the start. They’ll want to know more.
3. Use Simple, Yet Descriptive Language
What's in it for you? No need for fancy words. Stick to clear and vivid language that paints a picture. Say "sun-filled living room" instead of "bright living room."
4. Tell a Story
What's in it for you? Create a brief narrative. Instead of just listing features, explain how they fit into the home's lifestyle. Does the back deck make for perfect summer BBQs? Say so!**
5. Be Honest but Focus on Positives
What's in it for you? It’s okay to note a small bedroom but pair it with a positive, like its cozy space that saves on heating bills. Turn drawbacks into unique features.**
6. Use High-Quality Photos
What's in it for you? Photos give life to your words. Ensure they are clear, well-lit, and showcase the property’s best features. People click on listings that catch their eye.
7. Include a call to action
What's in it for you? End your description by encouraging people to act. Use phrases like “Contact us to schedule a viewing!” to nudge potential buyers.
What's in it for you? Typos can make your listing look careless. Double-check everything. Your credibility is on the line.
A good property description is like a movie trailer: it gives away just enough to leave people wanting more. Craft your listings carefully, and you’ll see the inquiries rolling in. Happy selling!**