Equity Executive Officers and Leadership Team

President: Brady T. Long

Chief Executive Officer: Erik Cooley

Chief Marketing Officer: Lance Card

Chief Information Officer: Jared A. Blank

Vice President of Education: Eric Lee

"People ask the difference between a leader and a boss. The leader leads, and the boss drives." - Pres. Teddy Roosevelt

Brady T. Long

Brady T. Long

President & Founder

Bio

After losing over $20,000 year after year in "fees" to a Franchise Brokerage located in Salt Lake City, Utah, Brady decided to look for another place to "hang" his license. He was very frustrated to be losing so much money for so few services. He was unable to find a Brokerage that met his expectations. It became obvious that if he wanted a brokerage that "offered more — for less", Brady was going to have to create it.

It took almost a full year to create a simple and inexpensive system that provides the services Realtors® need on a daily basis. By nature Brady is an "organization freak" and a perfectionist. While these two personality traits didn't help the development timeline — they did help to form a very orderly and uncomplicated Brokerage. Combine this with the latest technology and you have an entirely new form of Real Estate Brokerage.

Erik Cooley

Erik Cooley

Chief Executive Officer

Bio

Erik Cooley joined Equity in 2014 and provides 25-years of financial management and business leadership experience. He is a proven competitor with a solid record of achievement and leadership. He is very effective and innovative when problem-solving with numerous demonstrated results to his credit. He has a global perspective with a unique ability to strategize and then implement accordingly. Through his diverse business experience and education, Erik brings an in-depth understanding of leadership, business process, financial management, and marketing.

Mr. Cooley has been responsible for all aspects of business through his career. He has been one of the owners and the Chief Operating Officer of FATPOT Technologies LLC, the inventors of industry-leading integration software for police, fire, and homeland security agencies. He has been responsible for the successful generation of a $45 million revenue goal as the leader of one of Franklin Covey's largest divisions. In addition, he has been the Vice President of Marketing for several companies during which time he was responsible for various successful data integrations and CRM implementations. As a finance manager at Hewlett Packard, Erik was also responsible for managing millions of budget dollars. In addition he developed several management tools and processes for which he received nomination for the Hewlett Packard "Best Practices" award. His creativity and critical thinking led to innovations that saved millions of dollars for these companies every year.

Erik has earned an MBA from the University of Utah with an emphasis in marketing and a Finance degree from Weber State University in Ogden, Utah.

Lance Card

Lance Card

Chief Marketing Officer

Bio

Lance joined Equity Real Estate in 2014 and provides the company over two-decades of marketing and design experience. He has extensive history working with small business models as well as multi-million dollar corporations in business management, design, and marketing. Mr. Card has held the titles of creative director, art director, and marketing manager, among others, and has helped improve the profitability of companies such as Heritage Web Design, Lucid Raven Productions, Interactive Designs, and Bluehost through his leadership, business management, marketing, and design expertise.

Prior to joining Equity Real Estate, Lance worked as the owner of Wise Owl Creative Agency, LLC.; for Bluehost in User Interface and User Experience design where he was instrumental in increasing the company’s NPS score by 14%; HIT Web Design where he led and managed five fulfillment departments while increasing overall production by 250%; at Lucid Raven Productions he was in charge of the creation and implementation of marketing materials as well as product development for a product that received numerous award nominations across the nation. In addition to the responsibilities Mr. Card has at Equity Real Estate, he sits on the board of directors for LSF Design Engineering.

“I’ve been in the business world for over two-decades and never have I seen such an amazing business model, and rarely have I had the distinct opportunity to work with such honest and real people. It’s what excited me about working for Equity, and I’m confident it is what will continue to fuel the fires of growth that Equity has been experiencing since its inception. It is truly an honor to be able to be a part of this team.”

Jared Blank

Jared Blank

Chief Information Officer

Bio

Jared joined Equity Real Estate in 2014 and provides the company over a decade of real estate sales, management, and ownership experience. He has extensive history working with technologies both in and out of the Real Estate sector. Jared has owned his own company since 2001 consulting with small businesses as well as multi-million dollar corporations in systems design, integration, implementation and maintenance. Jared has held the titles of Chief Technology Officer, Vice President of Marketing and Sales, among others, and has helped improve the profitability of companies such as Century 21 Real Estate, RE/MAX, Keller Williams, Proagentwebsites.com through his leadership, systems design and implementation, marketing, and sales expertise.

Prior to joining Equity Real Estate, Jared worked as the Vice President of Sales and Marketing; for Proagentwebsites.com where he was responsible for expanding the current client base and expanding their reach Nationwide; at Century 21 Real Estate he was in charge of the design, creation and implementation of brokerage systems of operation, marketing materials, and lead generation systems.

"I am so excited to share what Equity offers to our Realtors® nationwide! So many REALTORS® are in need of the amazing offerings of Equity but just don’t know about us. I am humbled by the opportunity to direct the work of expanding Equity so that every agent nationwide can keep their hard earned commissions and build a solid financial future to bless their lives forever!"

Eric Lee

Eric Lee

Vice President of Education

Bio

Eric joined Equity Real Estate in 2004 and was the first branch broker for the company. He opened the first physical location for the company in Clearfield, UT, and since has opened branches in Logan, UT and Ogden, UT. As the company was in its fledgling state, it had no accommodations for new agents. After some research into existing training programs, Eric decided to cut through the hype and create a no-nonsense training program at little to no cost to the agents. This three-month long program gives agents all they need to build a thriving real estate career with simple steps to take each week to build their business. Over the years Equity has been able to provide this program completely free of charge to our agents. It's helped agents become Rookie of the Year, get featured on the NAR magazine, and is always being updated by Eric to provide agents with the latest in keeping their business sharp and focused.

Prior to joining Equity Real Estate, Eric graduated from USU with a degree in Human Resource Management. He then worked in upper management for Wal-Mart and a local staffing company before being introduced to the lending industry. Five-years of mortgage lending led him to real estate and he has never looked back. He loves being a Realtor® and a Broker/Trainer for Equity's agents. He recalls when he got his broker's license in 2005 mentioning to Brady Long (Equity's owner) that he was considering opening his own brokerage. Brady's response was, "Can I ask what you would want to do different?" After Eric's response, Brady said, "I don't see why we can't do that here." Equity has built this brokerage on that precept. If there's something good out there, we want to provide it to our agents at little to no cost. We stay in tune with our agents with surveys for every transaction. We read every one of these! Our goal is to be the best brokerage--no exceptions!